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One of the great advantages Britain's music enterprise has over its main competitor, the USA, is the sheer compactness of the UK as a marketplace in relation to the world-wide influence our music industry exercises. 

Britain may be small in size, but because of this, distribution, marketing and promotion are made all the more easier. The music industry is a massive export earner for Britain and has a direct and immediate impact on the world-wide perception of British culture.

Contrary to belief, the British consumer spends a high proportion of his or her income on the purchase of music products outside of everything else. For these reasons, there may be no better place in the world to get a record deal, a publishing deal or to find rewarding and challenging work than in the British music industry.

As we move closer to the millennium, the music industry is in the throes of fundamental change. As well as battling with, the industry is at the same time embracing new technology and media. The merits for signing flourishing new talent has never been better.

At the same time the quandary the industry faces will be reflected in the career prospects for all new artists.

Breakthru is the magazine about people making it in music and has therefore been designed first and foremost, to give the reader an insight into how the music business works, what the people who control it want, and most importantly, to enlighten readers about the legal technicalities associated with the business.

In short, Breakthru provides assistance to people who want to get a foothold in the music industry.

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is the magazine about people making it in music and has therefore been designed first and foremost, to give the reader an insight into how the music business works, what the people who control it want, and most importantly, to enlighten readers about the legal technicalities associated with the business.

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Since its launch 2 years ago our edutainment topics have included the following:

Getting your band noticed: 
Tips on how to create and maintain a buzz as a band. 

Demo vs Gigs: 
The best approach when trying to secure a coveted record deal and whether bands are 
better off sending demos or performing.

The power of image: 
We investigated the underlying psychology behind the success of bands whose 
popularity was also commanded by their image.

How to get your record played on the airwaves:
It's every artist's aim to expose their musical talents to a vast audience. Breakthru talked their readers through the DIY process of getting their music heard on the radio airwaves.

Alternative routes into the charts: 
It's every artist's dream to get that one lucky break to show the world that you have what it takes to make it. On this topic we made readers aware of the other avenues available for chart success. 

The role of PR:
At some point you've got to stretch your legs and find your feet, and that can involve 
entering the murky world of music promotions and hence getting yourself a PR agent. We gave you an insight into what these people do.

Music, it's the business:
Spending all your time labouring over your songs and the way the band looks might  be a way of ensuring success. However, it could all go to waste if you haven't learnt how the music industry works - a subject covered in an issue of Breakthru.